Younger photo of Donnie D'Amato

Always a builder

Long before tokens and components, I was building things by hand with whatever was on the bench, learning that working within limits is what makes the work interesting. Same instinct, new materials.

Journey

A timeline of how my practice evolved, from hands-on building to UX design, front-end engineering, and higher education. This isn't a resume, it's the story of the pivotal moments that shaped my thinking, and the work that came out of them.

June 2026

Named Smashing Magazine's Person of the Week

Recognized by Smashing Magazine as its Person of the Week for contributions to the design community across UX, front-end engineering, and education, including the book Mise en Mode and the Undefined live event.

  • #DesignSystems
  • #Community
  • #Recognition

Smashing Magazine highlighted my work as a Design Systems Architect building strategic frameworks rather than just component libraries, and my contributions to the community through mentoring, teaching, writing Mise en Mode, and hosting Undefined. A genuine honor, and a reminder that the best part of this work is sharing it with others.

May 2026

Published the Mise en Mode Book

Released Mise en Mode, a book that rebuilds design token architecture from first principles. Its premise: stop adding tokens, start expressing modes. Available in hardcover and EPUB.

  • #DesignTokens
  • #ThemingModes
  • #Writing
  • #DesignSystems

After years of research and a technique first shared at Clarity 2023, Mise en Mode became a book. Structured in three parts, Concept, Develop, and Future, it presents an intent-based approach that replaces token bloat with modes that express context, and works through practical implementation with HTML, CSS, and JavaScript across multi-brand and inclusive design challenges.

Find it at mode.place.

April 2026

Earned AI and Ethics Certifications

Completed a set of AI and ethics certifications in April 2026, covering LLM fine-tuning and customization, AI ethics, avoiding AI harm, and ethical considerations in crafting AI identities.

  • #ArtificialIntelligence
  • #AIEthics
  • #LLMFineTuning
  • #ResponsibleAI

To ground my work on AI in design systems, I completed several certifications in April 2026:

  • LLM Fine-Tuning and Customization Training, Simplilearn
  • AI Ethics, Alex Genadinik
  • Avoiding AI Harm, Fred Hutchinson Cancer Center
  • Crafting AI Identities: Strategies & Ethical Considerations, Coursera

The throughline is responsible, intentional AI: not just what these systems can generate, but what they should, and how that maps onto the governance and brand questions design systems already grapple with. This study runs alongside building the D’Amato Design MCP server.

October 2025

Began Teaching at the Fashion Institute of Technology

Joined the Fashion Institute of Technology (FIT) to teach in its user experience program, guiding students from creative backgrounds through the full arc of an interaction design study.

  • #DesignEducation
  • #UserResearch
  • #InteractionDesign
  • #Mentorship

At FIT, I work with students who often arrive from adjacent creative disciplines and are applying that sensibility to digital products for the first time. The courses move from framing a research question and recruiting participants, through synthesizing findings into wireframes, and on to clickable prototypes ready for evaluation, with a focus on building the vocabulary and confidence to defend design decisions with evidence.

October 2023

Introduced Mise en Mode at Clarity 2023

Published the Mise en Mode technique at Clarity 2023, moving semantic responsibility away from design tokens and toward nested, scoped modes so a system can stay consistent while still allowing local expression.

  • #DesignTokens
  • #ThemingModes
  • #PublicSpeaking

The recap of a year-long research and development journey: a better technical model for expression within consistency. Boxing a region and giving it new values for existing semantic tokens means a system can feel expressive exactly where it needs to, without minting new tokens.

October 2022

Founded Design Systems House

Launched Design Systems House as a brand and platform to host my design systems work and community projects, Tokenpedia, Wireframe, and Undefined among them.

  • #Founding
  • #CommunityBuilding
  • #DesignSystemsStrategy
  • #Content

Design Systems House marked the shift from contributing to the practice to building durable infrastructure for it, a brand bigger than my own name that can host community work and outlast any single portfolio.

May 2022

Design Systems Consulting

Advised teams as a design systems consultant, including engagements with Candy Digital (2022) and Sensible (2023), helping organizations shape token architecture, theming, and component strategy.

  • #DesignSystems
  • #Consulting
  • #DesignTokens
  • #Theming

Alongside founding Design Systems House, I took on focused consulting engagements, including Candy Digital in 2022 and Sensible in 2023. These short, intensive collaborations let me bring the patterns I’d developed, semantic tokens, theming, and composable components, to teams working through their own design systems challenges.

July 2021

Published Gridless Design

Released Gridless Design, an educational resource teaching designers to work with the web's native layout engine instead of imposing rigid grids.

  • #CSSLayout
  • #IntrinsicWebDesign
  • #Writing
  • #Education

Gridless Design distilled a point of view I’d been refining for years: the web rewards working with the medium, not porting print conventions onto it.

February 2021

Joined the University of Miami as Faculty

Taught part-time at the University of Miami from 2021 to 2022, continuing to bring design systems thinking and UX practice into the classroom alongside my work at GoDaddy.

  • #DesignEducation
  • #UX
  • #Mentorship

Teaching at the University of Miami extended a thread that runs throughout my career: sharing the practice with the next generation. It ran in parallel with my industry work, keeping one foot in academia and one in production.

December 2019

Began Teaching at Parsons School of Design

Joined Parsons (The New School) as adjunct faculty in user-centered design, facilitating user research and interaction design courses and framing UX as evidence-driven decision-making.

  • #DesignEducation
  • #UserResearch
  • #InteractionDesign
  • #Mentorship

Teaching reinforced a belief that runs through my work: the best design systems don’t just grow products, they grow people too.

August 2019

Joined GoDaddy to Lead UXCore & Semantic Theming

Became Principal on the UX Platform, leading GoDaddy's UXCore component library. Introduced CSS Custom Properties-based theming and the semantic 'Intent' token system supporting accessibility, localization, compliance, and performance for 20M+ customers.

  • #DesignTokens
  • #SemanticIntentTokens
  • #CSSCustomProperties
  • #ThemingAcrossBrands
  • #Accessibility

Across the enterprise, the lesson crystallized: a small, bounded, semantic token vocabulary goes much further than exposing every primitive, and fast, human support keeps partner teams trusting the system.

April 2017

Founded the Design Systems Practice at Compass

Moved from frontend engineer into a UX Engineer role embedded in the design organization, turning repeated prototype work into a shared component library and growing a cross-functional design systems team.

  • #DesignSystems
  • #ComponentLibraries
  • #FrameworkAgnosticUI
  • #TeamLeadership

This was my transition from building features to building the systems, and the team, that let everyone else build consistently. Much of that work still ships at Compass today.

May 2015

First Application Role at Itemize

My first job in application development out of college. I rebuilt a painful .NET UI into a modern web app, redesigned a keyboard-first data-entry experience, and grew into leading engineering hiring.

  • #JavaScript
  • #FrontEndEngineering
  • #UX
  • #Hiring

Itemize is where I learned that honest technical opinions build trust faster than agreement, and that optimizing the highest-frequency workflow pays outsized dividends.

May 2014

Graduated NYIT, BFA & MA

Completed a Bachelor of Fine Arts (2013) and a Master of Arts (2014) in Communication Arts & Media at the New York Institute of Technology, and was invited back to teach live event production as adjunct faculty.

  • #CommunicationArtsMedia
  • #LiveEventProduction
  • #Design

My academic foundation at NYIT spanned fine arts and communication arts, and led directly to my first teaching role, guiding students through producing and streaming live shows.

April 2003

Investigator at United Parcel Service

Before fully landing in the web, I spent 2003 to 2011 as an investigator at UPS, a steady day job while I pursued creative work, the rhythm-game community, and a fine arts degree on the side.

  • #Investigation
  • #ProblemSolving
  • #Persistence

This was the chapter before the web. I began as an artist with a goal of making creative interactions, but exposure was hard to come by, so I held a long-running role as an investigator at UPS while exploring digital mediums on the side. The discipline and curiosity from that period carried directly into how I’d later approach code, design, and design systems.